Star Infotech
At Star Infotech College, we are committed to empowering students with cutting-edge technical education and industry-ready skills. Established in Ajmer as the region’s first IT-focused college, we offer a wide range of degree programs and certification
courses in fields like Computer Applications, IT, Web Development, Digital Marketing, and more.
Challenges
Poor Keyword Rankings & Engagement
Low Website Traffic
Weak Technical SEO & Content
Strategy Solutions
Comprehensive Keyword Strategy
• Conducted in-depth keyword research focusing on high-intent and local keywords.
• Prioritized a mix of "main" (degree program) and “additional/certification" (skill courses)
keywords.
On-Page & Technical SEO
•Improved page structure, internal linking, and schema markup to make the site crawlable
and user-friendly.
• Increased indexed pages from 40 → 147 by adding targeted landing pages and blog posts.
Content Development
Created high-quality, keyword-rich pages and blogs around the target courses and
certifications.
• Addressed user intent and included FAQs to improve relevance and dwell time.
Link Building & Off-Page SEO Development
• Ran a targeted outreach campaign to gain backlinks from reputable education and local
sites.
•Increased backlinks to over 1,300 and referring domains to 105.
Mobile & UX Optimization
Optimized website for mobile and tablet users to capture mobile traffic (which grew from 11 309 clicks).
Analytics & Continuous Monitoring
Monitored rankings, traffic sources, CTR, and conversions regularly.
Adjusted strategies based on Search Console and Ahrefs data.
Result