Kalera Ayurveda
Kalera Ayurveda, a 96-year-old established brand, has a strong market presence and a loyal customer base. However, despite its success offline, it had no online presence and faced challenges in expanding digitally
Challenges
No OnlinePresence
They had no website or e-commerce A platform to connect with digital buyers
Fake Product Confusion
Counterfeit products like "Kaleda" and"Kalera Ayurveda" were misleading customers
Ranking Issues
They wanted to rank #1 for important Keywords like "Kalera", "Kaleda", "Kalera Ayurveda", product-specific terms like"Kalera Chyawanprash
iBirds Strategy & Roadmap
Step 01
Designed and Developed E-Commerce Website
Step 02
SEO (Search Engine Optimiza
Step 03
SMM (Social Media Management)
SEO Optimization
Building the website was just the beginning. To help Kalera Ayurveda stand out
1. Researched competitors and analyzed
customer search behavior
2. Optimized product descriptions with key
terms like "Kalera Chyawanprash" and
"Swarna Bhasma Chyawanprash
3. Submitted 55+ product pages to Google to
improve their visibility
Analysis
Efforts paid off- Kalera's key terms like
"Kalera", "Kaleda", and"Kalera Ayurveda"
climbed to#1 rankings on Google.
1. Search impressions soared
to 333,000+.
2. Click-through rate (CTR) improved
to 3.4%.
3. The average Google ranking moved
up to 7.9.
4. Kalera Chyawanprash alone
attracted
5. 1.52K clicks - a huge win in a
competitive market
Local SEO And GMB Optimization
Kalera Ayurveda had a strong offline presence, but local customers couldn’t always find it online. To bridge that gap and improve their visibility in nearby searches:
1. Created and optimized their Google My
Business(GMB) profile.
2. This simple step played a key role in attracting nearby customers searching
for Ayurvedic products
Meta Ads Campaigns
1. Facebook Ads generated ₹66,855.31 in revenue. Through smart audience targeting and compelling creatives, our Facebook campaigns drove strong product visibility, website visits, and conversions.
2. Instagram Ads contributed ₹16,823.75 in revenue. With eye-catching visuals and story-based ad formats, Instagram helped us tap into a younger audience, boosting engagement and direct sales from mobile users.
Result