Bloomster
Bloomster is an educational platform offering animated SEL courses for children, tweens, and teens. The company approached us to create a complete digital foundation — from website development to a high-performance SEO strategy. Our goal was to help Bloomster build visibility among U.S. parents and establish a lead-generating educational brand
Challenges
HubSpot optimized website
HubSpot optimized website
SEO
iBirds Strategy & Roadmap
Step 01
Website Audit and Technical Fixes
Step 02
On-Page Optimization
Step 03
Local & ContentFocused SEO
Website Audit and Technical Fixes
• Completed full-page audits including keyword use, metadata, and content gaps
Resolved security warnings and implemented HTTPS redirect
• Fixed crawl permissions through robots.txt and sitemap.xml setup
• Checked and resolved 404 errors, duplicates, broken links, and permalink structure
• Performed image compression and added missing alt attributes. Installed Google Analytics and submitted pages via Webmaster Tools. Implemented canonical tags and performed regular error checks
On-Page Optimization
• Updated meta titles and descriptions with target keywords across key pages
• Optimized headings (H1 to H5), URLs, and internal linking
• Created a course and blog schema to improve search engine understanding
• Improved content clarity, keyword alignment, and removed spammy elements
• Verified spelling, grammar, and readability on all public-facing content
Local & Content-Focused SEO
• Set up and optimized Google My Business listing
• Added location-based schema and business information across relevant pages
• Implemented structured data including Educational Organization, FAQ, Course,
Product, and Review schemas
• Published SEO-optimized blog articles and performed outbound content promotion
• Disavowed low-quality backlinks and strengthened authority with citations and Q&A
participation
Meta Ads Campaigns
1. Facebook Ads generated ₹66,855.31 in revenue. Through smart audience targeting and compelling creatives, our Facebook campaigns drove strong product visibility, website visits, and conversions.
2. Instagram Ads contributed ₹16,823.75 in revenue. With eye-catching visuals and story-based ad formats, Instagram helped us tap into a younger audience, boosting engagement and direct sales from mobile users.
Result